Reality TV is cheap TV, it involves no actors or scripts, it preys on wannabe celebrities being watched by more wannabe celebrities. And there is our first business lesson – don't spend money on a high-quality product or service when your audience, your market, just wants cheap and cheerful.
So let’s consider some reality TV shows. Consider the ineffable (or is it f’ing-able) Gordon Ramsay. Regular viewers of Kitchen Nightmares will spot the tried and tested formula. Chef Ramsay visits a dysfunctional restaurant run by a dysfunctional family, he dislikes the food and the décor regardless of how it actually is, he gets the owners to admit blame, and then he rewards them with a restaurant makeover, new menu and free publicity – pukka.
This blog first appeared on Workplace Unlimited's blog page, reproduced by kind permission.